Our naming architecture is an endorsed brand model. Revere Health is our new name but the change in identity doesn’t mean we’ve changed who we are at our core, nor does it signal a buy-out or a move away from our independent physician model. The results of this self-assessment compelled us to completely revamp our logo, our colors, even our name to better communicate our offerings, motivations, and aspirations. Patients, staff, and the general public were involved in the process via surveys and focus groups. We took the opportunity to examine our organization’s values, mission, and strategies to ensure they aligned with patients’ needs. Resolving confusion for patients, referring physicians and payers was a motivating factor in our rebranding. George, a natural disconnect was created for many of our clinics operating outside of central Utah. With expanding services and locations from Ogden to St. – Ultimately, the Central Utah Clinic name was no longer an accurate representation of our organization. More about Revere Health Frequently asked questions Why the change? We look forward to continuing to bring you the best care possible. We are committed to working alongside patients to improve their quality of life, and our new image reflects that promise.Įven though our signs, website, and billing statements are changing, we are still the largest network of independent physicians in Utah. Along with the new name comes a new tagline: Let’s Live Better. Our new name reflects our outlook on healthcare: we revere our patients’ health above all else. ![]() ![]() In the last five years, our reach has grown significantly, and our name no longer represented who we are. Since 1960, we have undergone several minor brand and name changes. Why the change?Īs of July 8, 2015, Central Utah Clinic is now Revere Health. Our name has changed, not our commitment to you.
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